webpage: http://cpiweb.info/programs.htm The consultant was a Senior Technical Advisor to Bloomberg Funded, international development agencies -World Lung Foundation and Vital Strategies since 2008, conducting field research, and developing, implementing and evaluating communication campaigns, advocacy and policy initiatives in India, Bangladesh, Pakistan and Kenya. A literature review and consultations conducted by the consultant with stakeholders in India identified that oral tobacco was a major risk factor with low -income, rural groups, particularly women and youth.

The consultant has considerable experience in conducting needs assessments and KAP surveys in island settings, incorporating literature reviews and semi-structured interviews (SSIs) from which to draw conclusions and actionable recommendations for the development of communication strategies. This includes conducting literature reviews and consultations on condom social marketing, STIs and HIV/AIDS prevention in the Pacific Islands and elsewhere. Consulting assignments included work for Marie Stopes International (Pacific) Condom Social Marketing Strategy and Capacity Development for the Secretariat for Pacific Communities (SPC) to Counter HIV transmission amongst at-risk and vulnerable groups in dispersed Pacific Island Countries (PICs) and to develop an innovative and replicable Behaviour Change and Condom Social Marketing strategy.

The National HIV/AIDS Support Project funded by AusAID was designed to build capacity in PNG for HIV/AIDS prevention and care. A core component of the strategy overseen by a CPI consultant for the five years of the program was Information Advocacy and Communication. A comprehensive communication program framework was developed by CPI incorporating 2 Streams of communication activity. Stream 1 activity involved Awareness Raising of HIV/AIDS and addressing key communication issues such as stigma, gender and equity issues, with Stream 2 activity focusing on public and private sector Condom Social Marketing. Stakeholders from around the country were involved in participatory consultations to establish the parameters for the communication strategy and communication creative approaches including, community communication resource needs, condom branding and packaging design.

A CPI consultant partnered Futures Group (Europe) with funding from the British Department for International Development (DFID). The project supported the Kenya National AIDS Control Council to develop a National HIV/AIDS Communication Strategy. The strategy was developed following a Needs Assessment and consultations with more than 400 stakeholders in 7 provinces across Kenya. Capacity building was conducted with AIDS council communications staff. Advertising, public relations and market research consultants were also contracted. The first national campaign supported by CPI utilized the President of Kenya and focussed on building government commitment and social mobilisation toward HIV/AIDS prevention and care. A national campaign brand - Together we can defeat AIDS - was articulated in local language following pre-testing of a number of creative concepts. A national Monitoring and Evaluation framework was also developed by the CPI consultant to monitor the performance of the campaign interventions against a number of key performance indicators. Following the implementation and evaluation of the first national campaign, more recent behaviour change communication efforts supported by CPI in Kenya have focussed on the implementation of a national communication program to support antiretroviral therapy (ART) service delivery. The National ART Communication campaign materials included radio, television, print, posters and brochure dissemination to health centres around the country.

Serbia is a transitional country located in South Eastern Europe. Its strategic location places it in ‘the Balkan Route’ for drugs being smuggled through the country and passing into Western Europe. Drug trafficking, especially to vulnerable populations of ‘Romas’ (mobile gypsy populations) and youth in the country is at alarming levels. A CPI consultant worked with EuroHealth Group with funding from the European Union to develop, implement and evaluate a National drug prevention strategy. A rapid assessment of program stakeholders and at-risk population groups was initially conducted. This data was coupled with desk findings for the development of a comprehensive behaviour change communication strategy. The subsequent drug communication campaign messages developed from the formative research were pre-tested with focus groups of youth and parents. The final brand campaign brand and unifying call to action was – United against Drugs. A range of communication activities were conducted for the national campaign including: public advocacy, community displays, television and radio public service announcements, transport advertising, publications resources and social media activities. Results from a national campaign post-intervention survey found good recall of key messages and significant findings in relation to a number of behavioural indicators

Multi-Drug Resistant TB (MDR-TB) and Extensively Drug-Resistant TB (XDR TB) are emerging global pandemic threats and particularly prevalent with vulnerable populations in Myanmar. In particular, with high-risk groups including low-income groups residing in urban slum areas, women, youth, border populations and those working in extractive industries. The consultant was contracted by FHI360 (USAID funded) to develop a methodology, instruments and tools for a needs assessment KAP survey with stakeholders and program beneficiaries, including patients with drug-resistant TB. The survey findings were used by the consultant to develop a Communications Strategy for MDR-TB, including the development of creative appeals using personalised testimonials from successfully treated patients, to address program objectives. The consultant also developed methods and instruments for post-production pre-testing of message with programme target groups and final materials development. The consultant also supported the implementation of integrated, multi-level, National MDR-TB Communication Campaign on communication channels in Myanmar, including TV, radio, print, outdoor billboards and social media. To support the campaign evaluation, the consultant developed a post-intervention KAP survey method, including sampling frames, instruments and supported, fieldworker training and data collection and analysis approaches. Following compilation of campaign study findings, which showed significant improvements against a wide number of KAP indicators, by respondents who recalled the interventions, the consultant conducted presentations to the Health Ministry and other key stakeholders with an international journal article also being produced to advocate for scaling-up of approaches.